HairDyeFilterThe lookbook journal · Updated October 26, 2026
How to Do the Hair Dye Filter Trend
Start with the effect you want
The brush-on hair dye trend turns a single portrait into a short transformation: a brush touches the roots, the new shade moves through the hair, and the person turns to show the result. It is an AI-generated visual effect, not footage of actual dye being applied. Treat the finished clip as a creative preview. If you are also planning a real color appointment, keep a separate list of practical questions for your stylist.
Take a photo that shows your hair
Use one photo of one adult, facing the camera with the hair down. A chest-up portrait usually gives enough space to show the ends as well as the roots. Choose even daylight or a neutral indoor light. Strong colored lighting can make your starting shade difficult to interpret. Remove hats, headbands and sunglasses. Check the photo before uploading: cropped ends, motion blur and hair blending into a dark background can reduce the clarity of the transformation.
Choose a shade before creating a video
Burgundy is the default, but you can choose any of the twelve available colors. If you are undecided, start with the eight-shade hair color grid. Comparing the same portrait across several colors is more informative than comparing unrelated inspiration photos. Keep the original beside the grid and notice the overall contrast, depth and brightness. There is no required color for a particular skin tone; the point is to see your own preferences.
Preview and unlock
Confirm that you are 18+ and own the photo or have permission. The free preview is a low-resolution watermarked still, rather than a complete free video. Check the selected color and whether the haircut remains recognizable. The finished ten-second hair dye video costs 40 credits. A standard grid costs 30 credits, and a grid with its video add-on totals 60. Credit packs are one-time purchases, and unused credits never expire.
Download and add audio in TikTok
The finished video is a vertical 1080×1920 MP4. Download the version with original swish sound effects or the silent copy, then upload it to TikTok. People add the original sound themselves using the platform’s sound tools; HairDyeFilter does not provide songs. Check the audio permissions for your account and intended use before posting. Keep the AI-generated label and metadata, and make your caption clear that the change is simulated.
Use the result thoughtfully
Before posting, watch the entire clip and look at the hairline, ears, glasses and ends. AI can produce imperfect details even when the overall effect looks convincing. One free re-make per order is available within 72 hours. If you want a real change afterward, show your stylist a still and your original photo together. A screen color does not tell you how much lightening is needed or how your existing color history will affect the result.
Before you decide
Give yourself a little time between viewing the preview and making a permanent change. Revisit your favorite references in ordinary lighting, and compare them with a recent unedited photo. Write down one feature you like and one question you still have. If you plan an appointment, share those notes as well as the images. Clear communication about the result, upkeep and limits of a simulation is often more useful than collecting many additional references.
Keep the result clearly labeled
If you post the transformation, place the AI-generated disclosure where viewers can understand it without opening a separate page. A simple caption saying that you are trying a simulated color is enough to explain the context. Avoid presenting the clip as proof of a product, a real dye service or a permanent change. If someone asks about the shade, share the generic color name and clarify that the video is a digital preview made from a photo.
A visual preview, not a guarantee of salon results—real color depends on your current hair.
Try your own look →